They saw that the lower the income of the household, the more like they were to be cord cutters and that they watched less television content generally, which may explain their decision to cut the cord in the first place. As a result they watched quite a bit more OTT content!

If you’re looking to launch, expand or generate higher profit margins from your OTT libraries, then give us a shout at info@seriouslyfreshmedia.com for a no obligation chat about current content trends, geo-targeted libraries or platform / network specific formats.