World Telemedia 2023 conference line-up, brought together and impressive list of industry experts to discuss the latest monetisation strategies for Telemedia entertainment and technology.

Our CEO, Julia Dimambro featured in various interviews and joined other industry veterans at the ‘VAS 2024 & Beyond; New Models for Success’ panel. The line-up explored the latest content trends and technology that is not only driving up subscription rates, but more importantly, keeping subscribers engaged and interacting longer and more regularly with services. Both key drivers for profit and higher margins.

In addition, SFM also hosted the SERIOUSLY FRESH SHOT BAR, a vibrant hub of refreshment, disussions, and camaraderie. The laughter, conversations, and memorable moments were very much appreciated.

Below, we breakdown some of SFM’s key insights from World Telemedia 2023:

1. The Resilience of Traditional Video Content

Traditional video content endures, regardless of the influx of new technologies. Viewers continue to engage with video that resonates with their personal interests, making it clear that well-crafted video content remains influential, and a great money maker, appealing to all generations. With advancements in 4K and VR, traditional video content is finding new platforms and adapting to evolving tech.

2. Adapting to Shorter Attention Spans

Consumer behavior is changing, driven by platforms like TikTok and YouTube Shorts. The trend reveals shorter attention spans, especially among younger audiences. Content creators are responding by finding innovative ways to captivate viewers in shorter timeframes. The rise of micro-content, including 30-second to 2-minute videos, news and interactive stories, ensure that the younger generations are adequately catered to.

3. Personalization and Precision Targeting

Mobile technology excels in delivering personalized services through data analysis. With access to vast consumer data, content providers can precisely tailor their offerings, enhancing the viewer experience and extending subscription durations. Artificial intelligence and machine learning play a significant role in predicting viewer preferences and delivering content that matches their tastes.

4. The Ascendancy of Niche Content

Content providers are increasingly recognizing the value of niche content. Unlike streaming giants like Netflix, who must provide for mass appeal, niche content focuses on specific demographics and interests. This approach offers a broader range of content tailored to individual preferences. Specialized streaming services catering to unique niches, such as anime or classic film genres, are thriving.

5. Flexible Payment Plans

Given the current global uncertainties, independent entertainment providers can face challenges in creating impactful subscription services that ensure they have a significant “share of voice” in the highly competitive DCB space. They often lack the financial resources required by large media brands for large upfront licensing fees, especially when the breakeven point in DCB can be up to 4-6 months.

6. The Demand for Long-Form Content

Although short-term content is a firm favourite amongst the younger generations, faster speeds and cheaper data packages have resulted in a huge market for richer longer-form content services in the context of Direct Carrier Billing (DCB) for OTT services. This highlights how billing options and technology influence content choices. Movies, Documentaries, high-quality episodic content and binge-watching series are now as viable on the move with mobile as they are in-front of your TV.

7. Concerns About Virtual Reality

Some industry professionals voice concerns about the trajectory of societal issues around Web 3.0 and virtual reality environments like the Metaverse. Whilst the rollout of this technology holds an unlimited amount of potential, innovation and benefits, worries include the potential impact on mental health and social interactions, particularly among younger generations. They argue that there is still a place for traditional video viewing, which encourages real-world interactions and discussions. The debate about the balance between VR and real-life experiences continues to evolve as technology advances.

8. Introducing Our Seriously Fresh News Feeds

World Telemedia was an incredible platform to showcase our Entertainment News Feeds.
In response to changing subscription models and evolving consumer preferences, we are thrilled to present our ‘News Feeds’ service. This solution addresses the growing hesitance to commit to large upfront payments, whilst offering extended subscription lifespans and improved profit margins. Covering a diverse array of verticals, including fashion, sports, music, gaming, tech, and more, our ‘News Feeds’ service keeps your subscribers up-to-date with up-to-minute news and gossip on specific topics. We’ve made it both affordable and cost-effective for our clients with the flexibility of monthly payments. In the fast-paced world of mobile content consumption, ‘News Feeds’ ensures your subscribers stay engaged and subscribed longer.

Click here to Supercharge Your VAS Success With The Latest Entertainment News!

The discussions at World Telemedia underscore the ever-changing nature of content consumption and the necessity of adaptation. As technology continues to evolve, content creators and providers must remain flexible to meet the evolving preferences and behaviors of consumers.

SFM has international premium content that appeals to all types of audiences and drives engagement.

Use the meeting link below to have a chat with us about your specific content / product ideas and requirements.