Our CEO, Julia Dimambro, joined the Telemedia Vodcast recently, with the one and only Paul Skeldon, discussing evolving trends in streaming video. The conversation explored content consumption dynamics, including short-form content, monetization, vertical videos, generational differences, and AI’s role in content creation.

Short-Form Content and Generational Shifts

The discussion underscored the ongoing appeal of short-form content in 2024, especially in educational and ‘how-to’ videos, and explored the generational contrasts, noting older viewers’ preference for longer-form immersive experiences whilst younger viewers tend to levitate towards shorter, easily digestible content.

Monetizing Content

Addressing content monetization, the discussion highlighted innovative approaches such as the commercialisation of data and traffic over traditional payment models. 

Dimambro suggested a nuanced strategy, exploring targeted verticals such as home decoration or gardening, where data collection can be specific. This approach not only offers cheaper subscriber acquisition for service providers but also offers commercial advantages for marketers through precise audience targeting. 

The conversation expanded to subscription models like  FAST (Free Ad-Supported Television) and AVOD (Advertising Video on Demand). These models offer a more dynamic and risk-free approach to monetization because revenue sharing is contingent on actual viewer engagement. 

Unlike other payment models, FAST and AVOD allow companies to align their revenue streams with the success of the content, rather than requiring upfront payment from users.

Rise of Vertical Videos

The podcast also sheds light on the emergence of vertical videos as a significant trend in 2024. As viewers increasingly engage with content on mobile devices, the vertical format has gained traction, especially for news-based, dynamic content. This shift underscores the evolving habits of both younger and older audiences.

Generational Differences in Content Consumption

There was a thought-provoking exploration of the coexistence of contradictory viewing trends, with short-form content thriving alongside the enduring popularity of long-form content. 

The analogy of technological immigrants and natives illuminated the generational gap, where older individuals adjusted their lives to technological advancements, while younger generations are born and raised as tech natives. The conversation reflected on how these generational disparities shape content preferences.

AI Content Creation & Human Intervention

Exploring the evolution of AI in content creation within our industry, the discussion highlighted the current limitations and the need for human intervention. Although there’s no doubt this will be a short-lived issue, many current tools struggle to produce content that feels entirely natural (or human). Dimambro shared experiences of creating AI voiceovers a few years ago, and how she had to adjust the scripts several times and learn how the AI would then interpret it in the most natural/human way.  

Educational Content’s Evergreen Appeal

Finally, the dialogue explored the enduring appeal of educational content, spanning formats such as presentations, how-tos and life hacks. From cooking to NFTs, Dimambro emphasized the compelling nature of knowledge-sharing and the opportunity to learn almost anything by just opening your phone or laptop. 

The podcast provided valuable insights into the intricate web of streaming trends, monetization strategies, and the nuanced interplay between generational preferences. As the streaming landscape continues to evolve, staying attuned to these dynamics becomes crucial for content creators and streaming platforms alike. 

If you’re attending Telemedia 8.1 in Barcelona and you’re looking for premium video content, book a meeting here, or drop past TABLE 21 on the 26th of February. 

Watch the full vodcast here.